Luxury beyond belief

Tom Ford is THE most sensual brand I have seen in a long time. 

After my seminar with Tim I went home and dug a lot deeper into the brand. I looked in between the lines of a lot of his imagery and realised he is trying to shout out and doesn't want his brand to go unnoticed. You can see this within his logo as well as his name is always in capitals which, once again, shows just how much power he wants his brand to have within the industry. 

The hot, sweaty and sexual images he uses throughout his website and in his promotional methods really caught my attention! At first glance the sweat dripping from the back of girls necks wasn't very attractive but then I realised it was capturing the brand essence instantly. I was particularly intrigued by his perfume ads which were shot by Terry Richardson. He's always been well known for his risque and provocative shoots with celebrities so it was cool to see him inject some of this into Tom Ford's perfume advertisements. 

The brands visual DNA is very luxurious and elegant with the constant use of deep colours and velvet fabrics as well as the celebrity following he has such as Beyonce and Lauren Hutton. 

Another thing I thought was really interesting was the fact his face IS the brand. There's no denying Tom Ford isn't a confident man with nothing to hide. He absolutely loves his looks and isn't shy about showing them too the world. This again shows how he wants the brand to be powerful and confident and doesn't want anyone to ask 'Who's Tom Ford?'.

After looking further into the visual DNA of the brand we started to improve our PowerPoint by using richer, deeper colours on the slides and changing the fonts so they tie in nicely with his logo, which is his name in capital letters. 

I'm actually really looking forward to presenting this in a couple of weeks! Especially seen as though we've all decided what we're wearing...