Tuesday 5 November 2013

Tom Ford

We finally got told our new groups for project 2! I'm really excited about getting on with this presentation as I think it will be interesting to look deeper into Tom Ford and analyse the brand as well as come up with a completely new concept - exciting!

I'm really happy with the people in my group and I feel like we're all going to get on really well. Which is helpful seen as though it's a group project!

We got given a list of designer brands to chose from and at first we had no idea who to pick and were seriously torn between Tom Ford and Puma! In the end we chose Tom Ford because after doing a bit of background research we realised how sensual and luxurious the brand was and thought it would be cool to dig a bit deeper into that. 

So far we've decided that all 6 of us are going to research into every part of the brand and then combine all our findings in hope that we will end up with a lot of useful details for us to use within our presentation! 

We also started having a think about the layout of our presentation after lectures from Angi and Tim on the importance of imagery and text. 

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