Tom Ford

I am so happy that is over with! and I have no idea why we were all so nervous...

After spending the whole of the last two weeks locked in my room with my group I'm pretty pleased with what we did in the end! I thought the overall visuals of the presentation were really good and represented Tom Ford extremely well. It definitely suggested the sensuality and classiness that the brand has.

We all decided to wear similar things which we believed represented the brand accurately. The girls chose to wear a leather skirt with a black top and red lipstick while the boys wore a white shirt and black pants. It looked pretty good!

I wasn't looking forward to the feedback! Just because we thought it went well doesn't mean anyone else did! 

Some of the positives were:
- Good consistency of visual DNA
-Presentation skills were very good (could tell we rehearsed)
-Lots of detail, especially with the moodboard
-They liked how we identified the gap in the UK market
-Liked the new concept 'Tom Ford 10'
-We kept referring to the brand DNA
-Loved how we presented words on the PowerPoint (large text on consumer profile and visual DNA slide)
-Good teamwork 

Some things we could change:
-The brand model on the white background isn't  very Tom Ford
-Try and make it a lot more graphic
-Put Tom Ford more towards 'sexy' on the perceptual map
-Develop consumer profile (use a real person)
-Look at typography (make it a lot slicker and maybe smaller)
-Could crop some of the images like he does with his advertising

And now it's time for the Christmas holidays!!!

Tom Ford 10

Only about 1 week to go until we have to present and we've finally got all the detail onto our presentation! Perceptual map, consumer profile, brand essence and not forgetting our new concept...

We're all really happy with our presentation and just have a few minor changes to make so we can make it the best we can! This week we've been meeting up basically every day to sort it out and we will definitely be doing the same next week! I'm one of those people that can't sleep at night until I know whatever I was doing that day has been sorted and completed - strange I know! 

I've had the most fun thinking of loads of ideas for our new concept. We thought of collaborations, fashion shows and a new line of perfume aimed at the younger market but we finally decided on one which I'm sure is a million times better than the ones I've just mentioned.

We've decided to hold a celebratory event for Tom Fords tenth anniversary in 2015! This event will be the most luxurious that London has seen in a long time. It will be everything that Tom Ford stands for - Luxury, elegance and sensuality. It will highlight his most iconic and memorable moments, whether that's from his time at Gucci and YSL, his debut film 'A Single Man' or his iconic fashion shows which featured Beyonce and Lauren Hutton. After our visit to London we chose to hold this extraordinary event at 'The London Edition' in London. Each room will be devoted to a moment in Tom Fords history. From projects of his film and documentary on the walls to mannequins wearing the suits he designed for the James Bond films, this event will be the most glamorous around. We knew to make it the most successful it could be we had to have the most gorgeous celebrities walking down the red carpet. All this is sure to make Tom Ford 10 the most anticipated event in 2015. 

Luxury beyond belief

Tom Ford is THE most sensual brand I have seen in a long time. 

After my seminar with Tim I went home and dug a lot deeper into the brand. I looked in between the lines of a lot of his imagery and realised he is trying to shout out and doesn't want his brand to go unnoticed. You can see this within his logo as well as his name is always in capitals which, once again, shows just how much power he wants his brand to have within the industry. 

The hot, sweaty and sexual images he uses throughout his website and in his promotional methods really caught my attention! At first glance the sweat dripping from the back of girls necks wasn't very attractive but then I realised it was capturing the brand essence instantly. I was particularly intrigued by his perfume ads which were shot by Terry Richardson. He's always been well known for his risque and provocative shoots with celebrities so it was cool to see him inject some of this into Tom Ford's perfume advertisements. 

The brands visual DNA is very luxurious and elegant with the constant use of deep colours and velvet fabrics as well as the celebrity following he has such as Beyonce and Lauren Hutton. 

Another thing I thought was really interesting was the fact his face IS the brand. There's no denying Tom Ford isn't a confident man with nothing to hide. He absolutely loves his looks and isn't shy about showing them too the world. This again shows how he wants the brand to be powerful and confident and doesn't want anyone to ask 'Who's Tom Ford?'.

After looking further into the visual DNA of the brand we started to improve our PowerPoint by using richer, deeper colours on the slides and changing the fonts so they tie in nicely with his logo, which is his name in capital letters. 

I'm actually really looking forward to presenting this in a couple of weeks! Especially seen as though we've all decided what we're wearing...

Tom Ford

We finally got told our new groups for project 2! I'm really excited about getting on with this presentation as I think it will be interesting to look deeper into Tom Ford and analyse the brand as well as come up with a completely new concept - exciting!

I'm really happy with the people in my group and I feel like we're all going to get on really well. Which is helpful seen as though it's a group project!

We got given a list of designer brands to chose from and at first we had no idea who to pick and were seriously torn between Tom Ford and Puma! In the end we chose Tom Ford because after doing a bit of background research we realised how sensual and luxurious the brand was and thought it would be cool to dig a bit deeper into that. 

So far we've decided that all 6 of us are going to research into every part of the brand and then combine all our findings in hope that we will end up with a lot of useful details for us to use within our presentation! 

We also started having a think about the layout of our presentation after lectures from Angi and Tim on the importance of imagery and text.