Fast Love

Today's seminar definitely took me back to A-Level English. We had to analyse a text called 'Fast Love' which was taken from 'The Sunday Times' supplement 'Style'. 

What are the main points?

- How women struggle with time as their other commitments take over 

- A new salon is opening with the hope of allowing women to look gorgeous fast

- The market is demanding a new idea like this 

What are the key themes, issues and questions?

- Taking a different approach to salons

- Not a personal 'one on one' service 

- 'Fast Beauty'

-Blow dry bars + salons

-Women are extremely conscious of their looks nowadays

Who is it aimed at?

- The article is aimed at business women who are interested in the new concept of 'fast beauty'

- The salon is aimed at busy 'time poor' women, women with demanding jobs and lifestyles and women with the need to be well groomed at all times. However, I'm not sure whether this will work as even 20 minutes (the length one treatment would take) is considered a long time in the lives of professional women. 

What was the article originally published for?

- Promotional purposes as the article is very factual and informative.

- Includes many details such as opening times, treatments and the time these treatments would take as well as how much these will costs. 

- Originally published for a magazine offering free press. A supplement from a newspaper such as the Daily Mail or The Sunday Times. 

What do you think about it?

- The article was easy to read and as a beauty lover I found it extremely interesting to read about this new concept for 'fast beauty'

- I thought the title was slightly misleading as I'm not sure how at first glance 'Fast Love' would make you think of a beauty article. However, after reading it it does become clearer and I can see that they were trying to put the point across that this 'fast beauty' concept will ideally make you feel beautiful and loved. 

- I thought the layout was quite eye-catching and definitely would have appealed to me if i had come across it  in my own time while ready Style magazine.

- The use of imagery really conveys what the article is trying to say. 

What research methods do you think they have used?

- The article suggests the journalist interviewed the owners to find out key details such as opening dates, prices and treatments available.

- It also suggests there was the use of focus groups as a form of research as well as competitor research as the journalist references back to salons who had previously tried a similar idea. Daniel Hersheson opened up his blow-dry-bars and Cowshed launched Cheeky which also allowed some walk in appointments. 

- There are a number of quotes within the article which have been sourced from the founders them selves, Dharmash Mistry and Fiona McIntosh.

References used within the article

- Daniel Hersheson 

- Cowshed 

- Spotify

- Apple 

- Ottolenghi 

- Dharmash Mistry, an internet entrepreneur behind Love Film and MyWardrobe

- Fiona McIntosh, former editor of Grazia and Elle