Luckily, we managed to gather a lot of primary research for our concept ideas and after looking in many stores such as Selfridges, Liberty's, Dior, Chanel and Burberry it managed to lead us to the final idea of personalisation with perfume!
Even though we had decided on personalisation we were still trying to think of as many ideas as possible for how to incorporate aromatherapy into our fragrance. We visited Jo Malone in Selfridges and asked about there fragrance which helped relax you and send you to sleep. We learnt that their fragrance is for linen and they showed us this by handing us a piece of fabric and spraying directly onto that opposed to your skin, which usual perfumeries do.
We also learnt that Jo Malone had a personalisation service where they advise you on your perfect scent. This lets you layer up a number of fragrances to give your self a unique scent! This idea isn't very well known of so we decided it would still be a good idea to take it and develop it a lot further into an even more unique and personal service.
This research led us to think about different methods of personalisation and we came to the conclusion that instead of layering scents we would quite like to create a product which enables you to actually mix the perfume yourself and put it a bottle or even a way to connect a number of bottles so they all spray at the same time.
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