Research

After narrowing down our ideas to a fragrance which will help aid a better nights sleep we decided we had to conduct research of our own.

These images show the questions we asked and the responses we got. 

As well as a fragrance to help you to sleep we were initially thinking of selling personalised fragrances which consumers would be able to design themselves, for a premium price. This would mean our consumer would have their own unique, individual scent. 

However, after gathering the results we realised that the majority of our target market would rather purchase a ready made fragrance opposed to a personalised one. 

This really made us re think our idea and now we have decided to narrow down our product ideas and we have come to the decision, based on research, to focus on jut aromatherapy and a fragrance which will help aid a better nights sleep!