Our typical consumer is someone who has much difficulty sleeping at night due to their very hectic and, in some cases, stressful days.
Their shopping habits consist of visiting stores such as Selfridges, John Lewis, Hobbs, Waitrose and Jigsaw and indulging themselves in the new health and beauty products they have to offer.
Health and well-being is a huge part of their life and yoga and pilates take center stage. Having a healthy mind and body is extremely important to our consumers which is why they purchase Cloud Nine.
Not willing to try sleeping tablets due to the risks and side effects, they are after a healthy alternative. Our body mist provides this for them as it allows them to drift off into a deep sleep so they are well prepared for the day ahead.
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