Insight - Everyone remembers their first pair of Dr Martens
Aim - To interact with their audience
Big Idea - Experiential online experience
Execution - Online, film and outdoors
Insight - Women purchased body wash, not men - Surveys
Aim - Make women buy 'manly' Old Spice for me rather than a feminine fragrance
Big Idea - Increase awareness and reach women as well as men
Execution - Online (Youtube), Tv advertisements, Twitter, Cinema advertisements
Insight - People are very unaware of the island
Aim - To create awareness for the island
Big Idea - Offer something priceless 'a prize that isn't just a prize, it's a job'
Execution - Paper advertisement, TV, Youtube and the news
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