After much deliberation we have FINALLY finalised our idea for our new concept! We have chosen to focus more on aromatherapy than personalisation, although personalisation will still have a key role within our concept.
After gathering research from mintel, mumnet and various other online surveys we realised it would be best to target our product at women aged 35 and over. Women with stressful jobs, mothers and housewives will be our target market as research showed us although young adults would love this product they wouldn't necessarily buy it and would only use it if it was already in their house!
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