Tom Ford

I am so happy that is over with! and I have no idea why we were all so nervous...

After spending the whole of the last two weeks locked in my room with my group I'm pretty pleased with what we did in the end! I thought the overall visuals of the presentation were really good and represented Tom Ford extremely well. It definitely suggested the sensuality and classiness that the brand has.

We all decided to wear similar things which we believed represented the brand accurately. The girls chose to wear a leather skirt with a black top and red lipstick while the boys wore a white shirt and black pants. It looked pretty good!

I wasn't looking forward to the feedback! Just because we thought it went well doesn't mean anyone else did! 

Some of the positives were:
- Good consistency of visual DNA
-Presentation skills were very good (could tell we rehearsed)
-Lots of detail, especially with the moodboard
-They liked how we identified the gap in the UK market
-Liked the new concept 'Tom Ford 10'
-We kept referring to the brand DNA
-Loved how we presented words on the PowerPoint (large text on consumer profile and visual DNA slide)
-Good teamwork 

Some things we could change:
-The brand model on the white background isn't  very Tom Ford
-Try and make it a lot more graphic
-Put Tom Ford more towards 'sexy' on the perceptual map
-Develop consumer profile (use a real person)
-Look at typography (make it a lot slicker and maybe smaller)
-Could crop some of the images like he does with his advertising

And now it's time for the Christmas holidays!!!