Scent is everywhere

We've been given our groups for our fragrance project and it's getting me excited! This brief sounds so fun! 

We've got the chance to design a brand, a concept for a new fragrance and direct a photo-shoot for the advertising campaign! 

Before we started having a play around with ideas for our concept we looked at the already available products within the market:
- Candles 
- Body spray/Deodorant 
- Perfume 
- Air Freshener 
- Flowers
- Technology 
- Aromatherapy 

We started gathering secondary research, before our trip to London, and find out the trends within male and female fragrances. This gave us an understanding of the market and a rough idea of what area we want to look further into when we go on our trip to London for primary research. We decided to go for a bit of a unique concept rather than a standard, stereotypical body fragrance. Some of the ideas we came up with were: 
- Innovation within fragrances (different ways it can be applied: gel, roll on)
- Personalisation (mixing scents)
- Aromatherapy 
- Fragrance/scent within jewellery