Beautiful Paris!

Spending a week in Paris and visiting Disneyland was so wonderful! Getting away for a week                                                                is exactly what I needed! 

I absolutely love Paris so I was beyond excited to visit the city once more! We visited all the usual tourist spots as well as touring the more unknown areas. 

I've uploaded some of my favourite images from my holiday but I want to talk about the 3rd, 4th and 5th image. This was a perfume shop on the Champs-Élysées and their visual merchandising instantly caught my eye! It reminded me of my launch concept for my perfume brand 'Cloud Nine'. I have decided to launch White Jasmine by having pop-up stores in Selfridges as well as designing our own garden at Chelsea Flower Show! However, when we launch our own stand alone store after all these events I planned for the visual merchandising and store front to be very similar to the images I am referring to! 

What do you wear to bed?

Normally adverts just pass me by and I never really pay much attention because I'm too busy doing other things at the same time! That was until I heard the opening line of the new Chanel No.5 ad and I was able to tear my eyes away from Topshop's website just in time to watch it.

I am a massive Chanel fan so anything related to the brand normally excites me but this advert was something else completely! I found it fascinating how they used vintage film of Marilyn Monroe within it and how the advert was based solely around her! 

The fact the perfume wasn't shown at all during the advert shows just how powerful the brand is within the industry! Having Marilyn Monroe talk about how she wears nothing but No.5 to bed really enforces this to the consumers and also gives the perfume a really sensual and sexual feel - which is very Chanel!