Thursday 1 May 2014

Gentle Jasmine - The packaging



After our first initial meeting with the product designers we received this design back. When we briefed them this is exactly what we had in mind. However, once seeing these designs we realised that our original thoughts and ideas may not be the best! 

We really don't like the font used on this packaging and we feel like its too harsh for our brand. We also were unsure about the yellow border around the box, it's too harsh and vibrant compared to what we had in mind. Something is missing from the box in terms of the front side but we are unsure about what! We discussed removing the yellow lines and possibly adding an image of jasmine. We quite like the idea of the image being in black and white and quite sketchy. This would give the packaging a much more luxurious look. 

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