What makes your favourite brands SO iconic?

Tiffany & Co. 

Tiffany's blue is one of the most recognisable colours used by a brand in terms of promotion, packaging, uniform and visual merchandising. Tiffany use it in order to attract customers and it is definitely one of the most successful uses of colour within a brand! 

Cool, Crisp and Classic

Luxurious, Glamour, Heritage 

Prestige, Desire, Elegance

Manhattan 

Tiffany & Co now use their 'Tiffany Blue' for everything they do including promotions, marketing, uniforms, the box and shopping bag. Its instantly recognisable by most women around the world and no one can deny the ultimate desire to have a piece of Tiffany jewelry and to receive it in the famous blue box. 

Tiffany's rise to fame came after 'Breakfast at Tiffany's' with Audrey Hepburn as she said how wonderful Tiffany's is and how it's the best place in the world. There is no doubt that this made Tiffany's the most luxurious and desirable brand around!

Hermes

Hermes is one of the most luxurious brands around with everyone aspiring to buy a famous Hermes scarf. 

Striking, Spiced, Tan, Individualistic

Exotic, Distinctive, Prestige

Paris, Parisian lifestyle, Object of Desire

Hermes have definitely got the perfect mix in order to create extremely recognisable brand hand writing. Obviously the most desirable Hermes product is the scarf! I think most women I know would kill for one, maybe it comes second to a Chanel handbag! However, Hermes sussed that the key to success is to gain inspiration from your product for marketing techniques and to gain inspiration from your marketing for your products. This means that Hermes packaging is just as important as the product inside it. The Hermes ribbon is a huge part of their brand and in some ways the reason people buy from Hermes! 

Paul Smith 

  

Paul Smith is instantly recognisable for his use of eccentric stripes in almost all of his promotion and products!

Satorial, Witty, Confident

Eccentric, Playful, Twist on Tradition

His constant use of his very famous stripes has made Paul Smith a very recognised brand. The wide range of products that he applies this pattern to makes it extremely hard to own anything Paul Smith without it sporting a bit of a stripe on there! Even though at times it can be a bit too overwhelming (too much stripe can hurt anyones eyes!!) it's done exactly what it was intended to do, which was to leave a lasting impression!

Burberry

Can you really get anymore British than Burberry?

Heritage, Young, Hip

New mod generation

Traditional tartan, Graphic check

Even though Burberry's tartan is so iconic now, it went through a stage in the 90's when the wrong people got hold of the classic check and turned it into a 'chavy' brand which ultimately led to negative press. This almost ruined Burberry, however they managed to turn the brand around and reinvent themselves as the well known, luxuriously iconic brand they are today. Although they eventually managed it it was such a long process. Burberry had to remove the check pattern from nearly all of their products and started new campaigns using actresses and models such as Emma Watson and Kate Moss in a bid to attract a new target market. They are now subtly bringing the check pattern back into their products and lets hope the same doesn't happen again and the famous check doesn't end up in the wrong hands! 

     

                                                            

                                                                                                                                 

Italian glamour

When we were first given the brief for project 1 I was really looking forward to getting stuck into it.  I was given the brand Etro, who I admit I'd never heard of before, but I thought this would be a plus as the thing I was looking forward to most on this course was looking into new areas of fashion I'd never explored before.

Etro are an Italian fashion brand who are most known for their use of paisley and colour. 

When I first started collecting images for my moodboard I just gathered brand images rather than exploring the brands culture and motifs so my moodboard began to have no meaning and was becoming more of a look book. However, after our 'surgery' seminar with Tim and Angi I realised what I had to do next! 

This is when I really started to enjoy this brief as I thought it was SO interesting to dig deep into Etro's history and find images which conveyed the brands mood and cultural references. My favourite images on the mood board were the Indian spice market and the map. When I was researching Etro these were the two things that stood out to me the most, their love to travel and gather inspiration as well as their use of bright colours in every collection which reminded me of a spice market. 

The bottom image was my original version of the mood board and the top two were the my adaptations based advice from my peers. I decided to add the Italian stamp to reference back to their heritage as well as their love to travel. 

Overall I was pretty pleased with the feed back I got from Matt and Angi as well as the rest of my seminar group! 

Some of the points I got told were: 
- Good use of analysis and vocabulary 
- Good layout of images
-Good explanation of brand and mood board
-Good choice of images and good editing skills
-Really good use of negative space

I also received some constructive criticism about my mood board:
- Could do with a stronger emphasis on the brand (more brand images)

-Include key words (eccentric, exotic etc)
-Be more confident in my delivery