We won, we won, we won!!

Ahh I can't believe all our hard work paid off and we won our section! We are all so over the moon!

The feedback we got from Chris, Tim and Karen Gilbert was all really positive as well! Some of the key feedback was our presentation skills, they all thought we were very clear and confident in our execution. They also thought the layout of the presentation was very clear and on brand, something we tried really hard to achieve and thank fully it worked! They also thought our research and use of stats was of an extremely high quality and really backed up all our points. 

The only negative they had was towards our advertisement and Tim suggested possibly editing it by making it more sleep focussed. However, we found this part the most difficult as we wanted to avoid using cliche's so we had to find another way to represent sleep.

Cloud Nine's final ad campaign!

These are our final advertisements! We decided on a 16 second long video which focussed on the key elements in the fragrance such as jasmine and the bed sheet which links back to sleep. We wanted to keep it short and not use a model as we wanted  to steer clear of the stereotypical sleep product campaigns where a sleeping woman in bed is extremely common. We also chose to use subtle colours for this reason as the use of dark purple or blue is now heavily associated with the 'cheap' sleep aid products.  

We made the photo advertisement and the video very similar in style! We used all of the same items in both as we wanted them to represent sleep in the same way. The bed sheet represents sleep, the jasmine shows the key ingredient within the fragrance and the music we layed over the video shows the key qualities of Cloud Nine: purity, transparency and well being.